Welcome to my first post on this blog about Dave Allen's class about strategy. My first post will be about Part 1 in Luke Williams' book "Disrupt: Think the Unthinkable to Spark Transformation." An unusual title, yes, but yet it hints at his core thesis: to embrace unusual methods of innovation.
Williams opens with examples of how people with creative innovation, or "disruptive hypotheses," have found success by changing products and services in sensible ways to attract an audience.
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